Immersive Design + Branded Activation
Branded Activation +
Event Design
LUNCHABLES
A branded activation for Lunchables in partnership with Kraft Heinz, Meijer and the LPGA.
We designed an interactive mini golf course out of the iconic Lunchables crackers, ham, cheese and pretzels. The course comprised of a 6ft tall cracker and cheese Ferris Wheel, a 7ft tall cracker Helter Skelter and a 4ft pretzel, cracker and cheese trophy finale. We had custom made cracker award metals for the kids who completed the course, along with custom branded Lunchables golf balls.
The activation was designed to promote Lunchables at the Ladies Professional Golf Association in Belmont, Michigan. Over 5000 kids and family members came and played the course.
A PEEK INTO THE FABRICATION PROCESS
Each piece was hand sculpted and professionally painted by high-end scenic painters. Every detail was accounted for: cracker and cheese exact proportion, realistic texture, malleability and even the finishing touching of salt on every crackers and pretzel. The entire course was specifically engineered for safety, simple transportation and install, without compromising on the grandiosity and whimsical quality of walking through a land of over sized Lunchables.
SKRT
A branded activation for Post Malone’s new Seltzer Company at Chicago’s Summer Smash Music Festival
THE GOAL:
To design a highly engaging retail pop up store that encourages people to create UGC and have fresh exciting associations and memories with a new brand.
This had to be design in under two weeks, fabricated in one week and installed in one day. This was for Post Malones new seltzer company SKRT at Summer Smash Music Festival where he was headlining. My design was the most interacted pop up with the most social engagement at the entire festival, increasing sales and brand awareness. Additonally, the pop up was designed to modular, easily packed and reused for future events.
PUMA + FOOTLOCKER + CORDAE + HIGH LEVEL
Produced and designed an event with Six Degree’s Creative for the new Slip Stream shoe release with Puma at Footlocker for Lollapalooza weekend with the artist Corade.
META + CANDACE PARKER + ADIDAS + WNBA
Designed an experiential branded activation for Meta (Facebook) for a celebration for the famous WNBA basket ball player Candace Parker.
In partnership with Adidas and Meta, this goal was to encourage the guests to create reels for Meta / Instagram, as well as create an elevated, elegant, basketball inspired vibe and atmosphere.
DESIGN RENDERINGS
